Our Story
Crafting authentic Italian pizza with passion since 1985
From Naples to Your Neighborhood
'Crust & Ember Pizzeria' started as a simple dream: to bring genuine Neapolitan pizza to London. Established by the Smith family in 1985, our pizzeria began as a small, family-run affair with recipes passed down through generations.
Oliver Smith, our founder, learned the craft of pizza-making during her journeys across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. After returning to the UK, she was determined to recreate the magic of true Italian pizza, using traditional techniques and the finest ingredients.
What initially was a cozy 12-seat spot has evolved into a cherished local institution, yet our dedication to quality and authenticity has remained steady. We still employ wood-fired oven methods, prepare dough fresh daily, and source top-quality ingredients wherever possible.
Today, 'Crust & Ember Pizzeria' stays family-owned and operated, with the second generation of the Smith family now guiding our devoted team. While we've adopted some modern innovations, the core of our business remains unchanged: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We select the freshest, highest-grade ingredients, working with local farmers and Italian importers to ensure genuine flavors.
Traditional Methods
Our pizzas are crafted with time-honored techniques, with dough resting for 48 hours and baked in authentic wood-fired ovens.
Community Focus
We strive to be more than a restaurant—we're an active part of our community, supporting local initiatives and welcoming everyone.
Sustainability
We are committed to eco-friendly practices, from minimizing food waste to using sustainable packaging and supporting responsible farming.
Meet Our Team
The passionate people behind our delicious pizzas
Oliver Smith
Owner & Head Chef
Second-generation owner who trained in Naples and has honed our recipes for over 15 years.
Elena Rossi
Executive Chef
Trained in Italy and bringing 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Luca Bianchi
Master Pizzaiolo
Born in Naples, Luca has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Mia Clarke
Restaurant Manager
Ensures every guest enjoys an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Alex Ramirez
Sommelier & Beverage Director
Curates our beverage program, focusing on juices options and perfect pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside Italy. The crust is wonderfully chewy with those charred spots only a wood-fired oven can create.
James Wilson
I love that 'Crust & Ember Pizzeria' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Emily Carter
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... simply heavenly, just as the name implies. Don’t miss the Truffle Mushroom pizza!
Daniel Carter
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere